Empowering advertisers to maximize digital impact
Live
B2B
Ad Monetization
AI Integration
A B2B advertising platform that helps advertisers manage campaigns, monitor performance, and troubleshoot data issues across large-scale marketing operations.
Role
Designing complex data visualization
Collaborated closely with product managers and engineers
Iterative UI design based on user research and telemetry or data analysis
Facilitated cross-functional design reviews and workflow alignment sessions
Designs are confidential
I'm happy to share about my detailed experience in a live discussion.
Highlights
I worked on improving the advertiser experience by simplifying complex workflows, increasing data transparency. Some of the projects I helped launched:
Customer Support Portal ∙ 0 → 1 feature
Microsoft Advertising Landing Page ∙ Redesign, Enhancement
Notes
Working on these projects thought me the importance of balancing business complexity with user clarity. Simple, transparent workflows often build more trust than feature-rich experiences.
This project was designed and developed by a distributed team across North America, Europe, and Asia.
Status: Live
Audience: Advertisers, Campaign Managers, Marketing Teams
Duration: Enterprise Engagement (NDA)
Domain: Advertising Technology / Enterprise SaaS
Tools: Figma, Copilot, Clarity, UserTesting, Azure, UX Research, Product Strategy, Prototyping
References
Video 1.0: https://about.ads.microsoft.com/en/blog/post/may-2026/new-import-center-and- other-product-news-for-may-2026
Image 1.0: https://support.ads.microsoft.com/sign-in
Image 2.0: https://ads.microsoft.com
All trademarks and images are owned by Microsoft.